How to improve your trust score
Here are actionable steps you can take to improve your Merrisk trust score.
1. Reduce Chargebacks
Chargebacks have the biggest negative impact on your score. To reduce them:
- Use clear billing descriptors so customers recognize charges
- Provide excellent customer service to resolve issues before they escalate
- Ship orders promptly with tracking
- Make your refund policy clear and easy to find
- Use fraud prevention tools
2. Manage Refunds Proactively
- Set clear expectations about your products/services
- Provide accurate descriptions and photos
- Offer exchanges before refunds when appropriate
- Follow up with customers after purchase
3. Build Customer Loyalty
- Implement a loyalty or rewards program
- Send follow-up emails to encourage repeat purchases
- Provide exceptional customer service
- Ask for feedback and act on it
4. Maintain Consistency
- Process transactions regularly
- Avoid long gaps in activity
- Keep your revenue relatively stable
5. Connect All Payment Sources
If you use multiple payment processors, connect them all to Merrisk. This gives a more complete picture of your business and can improve your score if you have good metrics across all platforms.
Remember: Score improvements take time. Focus on consistent, good practices and your score will naturally improve over weeks and months.