Trust, proven by
real data. Not
opinions.
Your online reviews show what people say about your business. Your Merrisk score shows what your numbers prove about it.
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Browse thousands of verified businesses by industry and city. Every listing is backed by real payment data — not reviews, not ads.
Why Legitimate Businesses Struggle to Prove Trust
Reviews were never designed to prove legitimacy — and today they often do the opposite. With fake and manipulated reviews widespread, consumers struggle to know who to trust, while legitimate businesses have no reliable way to prove stability, longevity, or real customer relationships.
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Fake reviews removed last year
This is how many fraudulent reviews across the U.S. were removed in 2024 alone.
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Recurring payments matter more than reviews
When customers continue to transact month after month, it reflects genuine trust. Long-standing recurring customers signal stability, reliability, and real value.
Low disputes signal a trusted, well-run business
When customers rarely dispute charges, it points to clear communication and fair practices. Low dispute activity reflects operational maturity and a business customers feel confident dealing with.
Low refunds signal clear expectations & fair practices
Refunds usually happen when expectations aren't met. A consistently low refund rate shows customers understand what they're buying—and are satisfied enough to keep it.
Opinions vs verifiable business data
- • Easy to manipulate, buy, or fabricate
- • Based on anonymous, unverifiable opinions
- • Vulnerable to fake reviews and review bombing
- • Platforms rely on moderation after damage is done
- • Honest businesses are often indistinguishable from bad actors
- • Built on verifiable financial and operational data
- • No opinions, no ratings, no anonymous submissions
- • Trust is earned through real business performance
- • Signals update continuously, not retroactively
- • Legitimate businesses can prove trust instantly